NewsRetail Marketing In-store marketing: The salt in the soup of sales promotion Webtalk at 2022/08/31: The salt in the soup of sales promotion Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner
NewsRetail Marketing World Bath Bomb Day: Lush is giving away 100,000 Bath Bombs To celebrate Celebrate World Bath Bomb Day with Lush by picking up your free bath bomb! On Wednesday 27th April you can head to your nearest Lush shop and pick up
Chapter ChinaRetail Marketing How retailers can use the Chinese New Year to boost sales Tapping into the market potential of China’s most important holiday by Julia Pott (exclusively for EuroShop.mag) Consumers love shopping festivals a
NewsRetail Marketing OREO Playfully Marks Return of its OREO Cakesters In celebration of OREO Cakesters‘ return to store shelves, OREO is “rewinding time” with a playful takeover of the only place i
Chapter ChinaRetail Marketing What is the state of retail in China? Interview with Marius Berlemann of Messe Düsseldorf Shanghai Elke Moebius, Global Head of Retail/Retail Technology Messe Düsseldorf talks to our col
Retail MarketingShopping Today Teleshopping is So Yesterday. Say Hello to Live Streaming! How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
NewsRetail Marketing The science of picky shoppers What picky shoppers mean for businesses There are hard-to-please customers in almost every industry, with certain people being picky about which cloth
NewsRetail Marketing Digital coupons take number one spot for first time Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
NewsRetail Technology How can AR influence what customers purchase? Augmented reality in retail and its impact on sales Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physi
NewsRetail Marketing What is the optimal time for e-commerce retargeting ads? Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv