NewsRetail Marketing

With your customers‘ eyes

Brands and retailers spend millions of dollars designing advertising creative, product packaging, merchandising displays, and storefronts in order to

GalleryVisual Merchandising

Year after year: Christmas decoration

From classic to modern – four styles for 2019 Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decorat

Using store windows effectively as customer magnets

Those, who know how to use the power of store windows, can change passers-by into paying customers w

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst Modern city management always inclu

Shopping in Northern Spain

Attention to detail: Window shopping in Monforte de Lemos and Ourense Summer vacation is over but th

Design and culture at the Milan Design Week

Furniture, shops and trade fair construction: Pictures from Fuorisalone 2018 Once again, everything

C-star 2018 concluded with record-breaking visitor figures

C-star – Shanghai’s International Trade Fair for Solutions and Trends All about Retail c

Visual Merchandising: Using a good story to stimulate the customer’s imagination

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well th