Digital events: No permanent alternative for most exhibitors in Germany
For most exhibiting companies in Germany digital events are currently no or no permanent alternative to real trade fairs. 17 % of the companies are cu
Tag Archives: visitors
New start for the exhibition industry in Germany succeeded
Twelve fairs successfully held in September After a standstill of almost six months due to COVID-19 pandemic, major real exhibitions were held in Germ
“The Path”: An interactive installation that evokes co-creation at a trade fair
In today’s trade fairs it is quite a challenge for a brand to exhibit its products and convey its message in a creative and memorable way. Architect
Brazilian women power: Luiza Helena Trajano from MAGAZINE Luiza
Luiza Helena Trajano is one of Brazil’s most successful entrepreneurs. With the retail chain MAGAZINE Louisa she has made a name for herself all
At the trade fair and for the trade fair: digital information systems by dimedis
The company dimedis is not only present at EuroShop as an exhibitor for digital signage technology. With its trade fair solutions such as information
Visitors Corner: Kevin Carty and Katina Rigall Zipay
Which trends will you find at EuroShop? And what impresses a designer? Kevin Carty and Katina Rigall Zipay from Classic Exhibits told us.
EuroShop 2020: High Degree of Internationality confirms Global Leading Function for Retail
Retailers invest in emotionalisation and digitalisation +++ Top theme: linking online with offline shopping +++ Focus on sustainability +++ Accompanyi
Visitors Corner: Valeska Tollney
Why is it a good thing, that the day at EuroShop just started? Valeska Tollney from Alto University talks about her motivation for going.
Stable results for German exhibitions in 2019
Organizers plan slightly higher investment and employment in 2020 Dampened economic prospects in many countries, along with different responses to cur
C-star 2019: post show report
In April 2019, C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – had another chapter in their success sto
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