Exhibitor´s CornerExpo & Event Marketing The road to recovery: Global Recovery Insights 2021 report UFI and Explori released the third part of the Global Recovery Insights 2021 report, conducted by live events researcher Explori, in partnership with
Exhibitor´s CornerExpo & Event Marketing Digital events: No permanent alternative for most exhibitors in Germany For most exhibiting companies in Germany digital events are currently no or no permanent alternative to real trade fairs. 17 % of the companies are cu
Expo & Event MarketingNews New start for the exhibition industry in Germany succeeded Twelve fairs successfully held in September After a standstill of almost six months due to COVID-19 pandemic, major real exhibitions were held in Germ
Exhibitor´s CornerExpo & Event Marketing “The Path”: An interactive installation that evokes co-creation at a trade fair In today’s trade fairs it is quite a challenge for a brand to exhibit its products and convey its message in a creative and memorable way. Architect
Retail MarketingVideo Brazilian women power: Luiza Helena Trajano from MAGAZINE Luiza Luiza Helena Trajano is one of Brazil’s most successful entrepreneurs. With the retail chain MAGAZINE Louisa she has made a name for herself all
Exhibitor´s CornerRetail Marketing At the trade fair and for the trade fair: digital information systems by dimedis The company dimedis is not only present at EuroShop as an exhibitor for digital signage technology. With its trade fair solutions such as information
Expo & Event MarketingVideo Visitors Corner: Kevin Carty and Katina Rigall Zipay Which trends will you find at EuroShop? And what impresses a designer? Kevin Carty and Katina Rigall Zipay from Classic Exhibits told us.
NewsRetail Marketing EuroShop 2020: High Degree of Internationality confirms Global Leading Function for Retail Retailers invest in emotionalisation and digitalisation +++ Top theme: linking online with offline shopping +++ Focus on sustainability +++ Accompanyi
VideoVisitor´s Corner Visitors Corner: Valeska Tollney Why is it a good thing, that the day at EuroShop just started? Valeska Tollney from Alto University talks about her motivation for going.
Exhibitor´s CornerExpo & Event Marketing Stable results for German exhibitions in 2019 Organizers plan slightly higher investment and employment in 2020 Dampened economic prospects in many countries, along with different responses to cur