Materials & SurfacesShop Fitting, Store Design & Visual Merchandising Trends: Materials for brand and retail design Interview with industrial designer Chris Lefteri In design, materials can do a lot more than most of us are aware of. At the K trade fair (the world
NewsRetail Marketing Half of U.S. consumers now buying disruptor brands IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha
3 Questions to…Expo & Event Marketing Exhibition Design: Where does the path lead? 3 Questions to … Prof. Harry Vetter, PBSA Trade fair presentations are out? Not at all! This is what Prof. Harry Vetter, expert for exhibition a