Retail Marketing Archive

1. April 2020

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Customer-Centered, Digital and Adaptive

Bonprix’s fashion connect store in Hamburg In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füch

Dual study programs: success through practical education?

Interview Retail Marketing

30. March 2020

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Dual study programs: success through practical education?

Interview with Professor Otto Jockel, International School of Management in Cologne, Germany University graduates with no practical work experience �

Omnichannel: future “big picture“ experts

24. March 2020

Interview with Professor Stephan Erlenkämper of the Technical University of Cologne (Rheinische Fac

Brazilian women power: Luiza Helena Trajano from MAGAZINE Luiza

23. March 2020

Luiza Helena Trajano is one of Brazil’s most successful entrepreneurs. With the retail chain M

EuroShop TV: Department Store of the future

13. March 2020

The fashion and sports department store L&T in Osnabrück shows what shopping of the future can

Personalization: shoppers will share data but trust is essential

9. March 2020

As retailers embark on personalization strategies, they must prove themselves trustworthy. Shoppers

Shop vs. online: How brick-and-mortar retail is struggling to survive

9. March 2020

E-commerce is a tough competitor. Brick-and-mortar retailers have to come up with a lot of ideas to

At the trade fair and for the trade fair: digital information systems by dimedis

25. February 2020

The company dimedis is not only present at EuroShop as an exhibitor for digital signage technology.

EuroShop 2020: High Degree of Internationality confirms Global Leading Function for Retail

20. February 2020

Retailers invest in emotionalisation and digitalisation +++ Top theme: linking online with offline s

Touchpoints – interaction is the key

20. February 2020

Elo Touch Solutions has been using touchscreens since 1971. In this interview, Gisela Fabel, the com

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Category: Retail Marketing