Retail Marketing Archive

Nike, Amazon, and Apple are top in delivering a personalized experience

18. July 2019

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Nike, Amazon, and Apple are top in delivering a personalized experience

Merkle’s Customer Experience Impact Report Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experien

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Interview Retail Marketing

16. July 2019

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Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neurom

Two-thirds of consumers prepared to flee to brands offering superior service

9. July 2019

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide

Competing retailers stand a chance on Prime Day

2. July 2019

Better deals and Amazon fake reviews disperse consumers Bazaarvoice, Inc. announced the results of i

China to become world’s largest grocery market by 2023

28. June 2019

China will overtake the US to become the world’s largest grocery market by 2023 in value terms, ac

The rise of the luxury brand buying consumer

13. June 2019

MetaPack research demonstrates changing North American consumer shopping and delivery behaviors Acco

Implementing new ideas: Design thinking in the retail world

31. May 2019

Focus on customer expectations It may be uncomfortable at times – but a change in perspective can

Award-worthy product presentations – point of purchase displays

29. May 2019

The 2019 POPAI Awards finalists in our photo gallery This year’s POPAI Awards finalists prove that

Imaginative sales promotion – displays for the POS

28. May 2019

The POPAI Award finalists 2019 in our photo gallery This year’s participants impress with thei

The customer is always right? Two customers might spell trouble!

13. May 2019

How salespeople can handle customers who bring company along Customers rarely shop alone. Most of th

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Category: Retail Marketing