Chapter ChinaExpo & Event Marketing

12. September 2019

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C-star 2019: post show report

In April 2019, C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – had another chapter in their success sto

3 Questions to…Expo & Event Marketing

12. September 2019

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3 Questions to … Thorsten Sydow, SALT Solutions

In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher

Crisis management in retail: Making a mountain out of a molehill – what now?

11. September 2019

How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatis

Silver Surfers: Older adults ride the wave of mobile technology and shop online

3. September 2019

You are wrong if you think it’s mostly young people who spend time online. Older adults are also i

3 Questions to … Jacqueline Korber, Melissa Data

2. September 2019

“Customers want fast service and convenience – both when it comes to ordering and returns.“ Th

Team EuroShop on Tour in … Stockholm

27. August 2019

Fresh store concepts in the capital city of Sweden Cinnamon snails and Gamla Stan, the Royal Castle,