Dimension: Expo & Event Marketing Integrated brand experience. Holistically designed brand experiences. Innovative, trend-setting formats. Tradeshows and events transitioning to the age of digitalization and festivalization. More at EuroShop.de 3 Questions to… 3 Questions for … Bastian König, AluvisionExhibition construction with zero waste – Bastian König, International Sales Manager at Aluvision strives to implement this concept. The company aiExpo & Event Marketing IDIA – IFES Development + Innovation AwardFor the first time and during EuroShop 2020 IFES is honoring outstanding Innovations and Developments with its IDIA Award. The award will follow the tExpo & Event Marketing Impressions from the dimensionsExpo & Event Marketing Visitors Corner: Kevin Carty and Katina Rigall ZipayExpo & Event Marketing Visitors Corner: Karl McKeeverExpo & Event Marketing The 8 stages of EuroShop: focused expertiseNews EXHIBITOR Magazine Announces EuroShop Awards WinnersExpo & Event Marketing Visitors Corner: Mohamad M. FaroquiExpo & Event Marketing Visitors Corner: Manuela BraunerExpo & Event Marketing Visitors Corner: Leszek Zieliński Discover our Dimensions Expo & Event Marketing Integrated brand experience. Holistically designed brand experiences. Innovative, trend-setting formats. Tradeshows and events transitioning to the age of digitalization and festivalization. Food Service Equipment Catering. The megatrend in retail. The customer becomes a guest – in shopping centers, supermarkets, gas stations. It’s all about new shopping experiences and lasting customer loyalty. Lighting When it comes to experience and staging, fascination and atmosphere, all paths lead to light. Its diverse technical applications, from Smart Lighting to IoT, combined with ecological aspects such as sustainability and efficiency. Refrigeration & Energy Management Digital transformation and facility automation, IoT and AI, efficiency and attractive presentation - they all complement each other to enable the climate-neutral Smart Store. Retail Marketing Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage. Retail Technology Augmented Reality, Virtual Reality, Atificial Intelligence, Internet of Things, Smart Store, customer engagement, mobile payment, cloud-based services: hot topics within Retail Technology Shop Fitting & Store Design What does a shop or store have to be today? Place of adventure? Feelgood location? Third place? Pop-up marketplace? What does it have to look like, how should it feel? Visual Merchandising Set the stage. Fascinate. As an analog experience space and as a digital platform. As a walk-in narrative and as augmented reality. As a pop-up store, as an online shop.