4. February 2020
Likelihood of e-book purchases increase 31% by combining previews and reviews
New research in the INFORMS journal Information Systems Research finds that the purchasing decision of custome
New research in the INFORMS journal Information Systems Research finds that the purchasing decision of custome
...operations to meet changing consumer expectations of affordable products and pass on cost benefits to customers. Nearly
...relatable content and be authentic when targeting younger consumers. This doesn’t mean marketers should lose sight