“I see augmented reality leading the way in the store”
Augmented and virtual reality shopping Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, t
Augmented and virtual reality shopping Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, t
… and is leveraged in 46 percent of in-store shopping experiences, according to customers questioned in a recent BRP study. According to a new repor
Online shopping as major driving factor for augmented reality in retail market The augmented reality in retail market is expected to be 1,155.8 millio
Customers expect harmonized processes that offer a seamless experience, no matter which channels they use for their journeys. Michael Mette from IKEA
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers, Nar
Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication At EuroShop 2017, nothing is more important than
The customer is the focus of tomorrow’s Customer Journey. Retailers can use interactive, virtual and personalized offers to attract and inspire