Chapter ChinaRetail Marketing How retailers can use the Chinese New Year to boost sales Tapping into the market potential of China’s most important holiday by Julia Pott (exclusively for EuroShop.mag) Consumers love shopping festivals a
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Retail MarketingWhat´s new in Retail Proud, colorful, diverse: Pride Month in retail Retailers and brands show their support for the LGBTQ community and its initiatives in a myriad of ways by Julia Pott (exclusively for EuroShop.mag) D
Chapter ChinaGallery An interactive luxury fashion experience that blends online and offline Burberry debuts Social Retail Store in Shenzhen, China by Julia Pott (exclusively for EuroShop.mag) Last year, iconic British luxury brand Burberry la
NewsRetail Marketing 2021 CMO survey: trends and growth insights from Fortune 500 leaders Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
NewsRetail Technology New pandemic-driven sales approaches will push AR in retail and marketing Brands are increasingly leveraging AR tools and 3D content to drive online sales The ongoing pandemic and lockdowns have exploded social media usage a
NewsRetail Technology Remote video content management for hybrid working adidas Runtastic selects solution Curator for video assets IPV have announced that adidas Runtastic will use Curator to centrally control and publish
NewsRetail Marketing User-generated content on social media channels User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
NewsRetail Technology Instant messaging users to reach 4.3 billion in 2020, as new payment services emerge A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. Th