How retailers can use the Chinese New Year to boost sales
Tapping into the market potential of China’s most important holiday by Julia Pott (exclusively for EuroShop.mag) Consumers love shopping festivals a
Tag Archives: content marketing
Why companies invest in local social media influencers
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
Proud, colorful, diverse: Pride Month in retail
Retailers and brands show their support for the LGBTQ community and its initiatives in a myriad of ways by Julia Pott (exclusively for EuroShop.mag) D
An interactive luxury fashion experience that blends online and offline
Burberry debuts Social Retail Store in Shenzhen, China by Julia Pott (exclusively for EuroShop.mag) Last year, iconic British luxury brand Burberry la
2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
New pandemic-driven sales approaches will push AR in retail and marketing
Brands are increasingly leveraging AR tools and 3D content to drive online sales The ongoing pandemic and lockdowns have exploded social media usage a
Remote video content management for hybrid working
adidas Runtastic selects solution Curator for video assets IPV have announced that adidas Runtastic will use Curator to centrally control and publish
User-generated content on social media channels
User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
Instant messaging users to reach 4.3 billion in 2020, as new payment services emerge
A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. Th