Customer Loyalty: Smartphones are the Long-Term Key to Business Success
Retailers utilize their own mobile apps to take up precious real estate on their customers’ smartphones – a must-have to strengthen customer engag
Tag Archives: digital marketing
February shows signs of return to normal online retail spending patterns
Despite February’s Year-on-Year (YoY) online retail growth dropping even lower than the previous month’s record, there were signs of a ret
Touchless interaction for retail displays
Touchpoints and POS integration by Ameria AG by Julia Pott (exclusively for EuroCIS.mag) Displays that offer touchless operation – what sounds like
Why companies invest in local social media influencers
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
Flipkart launches Shopsy, a digital platform focused on boosting local entrepreneurship
Flipkart, India’s homegrown e-commerce marketplace, announced the launch of Shopsy, an app that will enable Indians to start their online businesses
U.S. millennials want to do business on chat and businesses need to catch up
More than 8 in 10 millennials want to make purchases on chat Clickatell released its second “Chat Commerce Trends Report” and, according t
Teleshopping is So Yesterday. Say Hello to Live Streaming!
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
Digital coupons take number one spot for first time
Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
Façade gamification and digital promotion on commercial buildings
Lighting system and media façade at UNIFUN Tianfu Chengdu, China The 42,500 square meters UNIFUN Tianfu Chengdu is an online and offline architecture