2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
Tag Archives: digital marketing
New pandemic-driven sales approaches will push AR in retail and marketing
Brands are increasingly leveraging AR tools and 3D content to drive online sales The ongoing pandemic and lockdowns have exploded social media usage a
Remote video content management for hybrid working
adidas Runtastic selects solution Curator for video assets IPV have announced that adidas Runtastic will use Curator to centrally control and publish
Retail trends to watch in 2021
German retail industry voices compiled by Julia Pott (exclusively for EuroShop.mag) Does the future of retail have a small or large footprint, is it d
What is the optimal time for e-commerce retargeting ads?
Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
Social commerce opportunities on TikTok for merchants
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Busi
‘HELLO. CANNOT.’ – from safety instruction to mostly know social distancing catchphrase
Cinema company GSC creates most used Corona slogan in Malaysia The effects of the Corona pandemic hit retail and industry hard, but above all the even
User-generated content on social media channels
User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
Amazon: beat the drum of advertising – but do it right!
What options and advantages do retailers have when they partner with the online platform? By Katja Laska (exclusive for EuroShop.mag) Amazon is the wo
WhatsApp Business: A direct line to customers
Messenger for customer retention and loyalty WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-si