Teleshopping is So Yesterday. Say Hello to Live Streaming!
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Tag Archives: digital marketing
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
Digital coupons take number one spot for first time
Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
Façade gamification and digital promotion on commercial buildings
Lighting system and media façade at UNIFUN Tianfu Chengdu, China The 42,500 square meters UNIFUN Tianfu Chengdu is an online and offline architecture
2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
New pandemic-driven sales approaches will push AR in retail and marketing
Brands are increasingly leveraging AR tools and 3D content to drive online sales The ongoing pandemic and lockdowns have exploded social media usage a
Remote video content management for hybrid working
adidas Runtastic selects solution Curator for video assets IPV have announced that adidas Runtastic will use Curator to centrally control and publish
Retail trends to watch in 2021
German retail industry voices compiled by Julia Pott (exclusively for EuroShop.mag) Does the future of retail have a small or large footprint, is it d
What is the optimal time for e-commerce retargeting ads?
Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
Social commerce opportunities on TikTok for merchants
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Busi