Touchpoints – interaction is the key
Elo Touch Solutions has been using touchscreens since 1971. In this interview, Gisela Fabel, the company’s Channel Sales Manager, tells us why t
- EuroShop 2020: High Degree of Internationality confirms Global Leading Function for Retail
- EXHIBITOR Magazine Announces EuroShop Awards Winners
- Smart retail technology – apps, self-checkout & unmanned stores
- Consumer survey: mixed feelings about Amazon
- How nanomaterials could lower retail waste and speed up the stock take
Tag Archives: digital marketing
Attracting customers to the POS: Retail Marketing
Interactive, digital and exciting installations Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can aro
Improved reputation score leading to higher sales growth
Reputation.com released its 2019 Retail Reputation Report. An in-depth analysis of online reputation for 100 leading retailers, the Report reveals whi
Social networking for neighbors
Nebenan.de is a social media platform where both neighbors and local businesses can network “Mrs. Müller, may I borrow some flour from you?R
Expectations for tech-driven, two-way customer relationships
Alliance Data’s card services business in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next
Marketing automation necessary to achieve an omnichannel experience …
… and increase ROI from data Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turnin
3 Questions to … Thorsten Sydow, SALT Solutions
In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
Automated text analysis: The next frontier of marketing innovation
Online reviews, customer service calls, press releases, news articles, marketing communications, and other interactions create a wealth of textual dat
Crisis management in retail: Making a mountain out of a molehill – what now?
How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatisfactory customer service – all this is quick
Silver Surfers: Older adults ride the wave of mobile technology and shop online
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusi
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