NewsRetail Marketing How to Prioritize Customer Tech’s Top 5 in 2022 and Beyond With so much conflicting information on customer technology innovation being fed to premium and luxury brand executives, it is no wonder many are conf
NewsRetail Marketing Lowe’s Reimagines DIY Learning and Experiences with Launch of DIY-U by Lowe’s Integrated new shoppable DIY learning platform reaches new generation of homeowners and their families with entertaining in-store workshops, livestrea
Chapter ChinaRetail Marketing How retailers can use the Chinese New Year to boost sales Tapping into the market potential of China’s most important holiday by Julia Pott (exclusively for EuroShop.mag) Consumers love shopping festivals a
NewsRetail Marketing Firework and HEINZ partner to launch shoppable livestream Halloween event Firework, a video platform built to bring shoppable livestream to any website, has partnered with HEINZ® to deliver a first-of-its-kind livestream ex
InterviewRetail Marketing Social Media Platform Conquers Social Commerce: Douyin Chinese version of TikTok transforms into e-commerce platform by Katja Laska (exclusively for EuroShop.mag) China is the world’s biggest e-comme
Retail MarketingShopping Today Teleshopping is So Yesterday. Say Hello to Live Streaming! How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Retail MarketingShopping Today Could livestream shopping be the e-commerce channel of the future? The latest Chinese trend is poised to conquer the world by Sonja Koller (exclusively for EuroShop.mag) A young woman tries on different pairs of shoes
Chapter ChinaNews China’s recent shopping festival and livestreaming promotions As the COVID-19 outbreak has gradually been brought under control in China, many Chinese people have re-opened their wallets since the second quarter,
InterviewRetail Marketing Animal Insights: Chicken Coop Livestream REWE uses a chicken coop livestream to promote transparency in retail Nutri-score, local sourcing, fairtrade? With so many different ways and regulati