Giant Eagle, Inc. and Grabango announced a first-of-its-kind partnership designed to create a no-wait checkout experience.
Grabango’s enterprise-class platform is designed to operate across Giant Eagle’s multi-format footprint with checkout-free technologies providing the flexibility that Giant Eagle greatly values.
According to a recent study conducted by Forrester Research, waiting in the checkout line is the top complaint among US grocery shoppers. Giant Eagle and Grabango hope to provide a remedy for this consistent pain point through their frictionless solution.
With Grabango’s checkout-free technology, customers will enter the store and immediately start shopping as they normally would – without any hurdles, such as turnstiles or costly memberships. The checkout-free system automatically keeps a running total of the items each shopper selects.
Grabango’s platform has been installed at a pilot Giant Eagle location and multiple executions of the payment technology are being optimized, including an app-based solution and another that allows the customer to pay with any tender they choose. The solution does not use facial recognition technology but instead utilizes computer vision and machine learning to track shopped items. All data is anonymized to protect customer privacy.