Video calls trigger home & garden purchases
Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on
Tag Archives: consumer research
User-generated content on social media channels
User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
What’s the secret behind the world’s stickiest brands?
A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape
How the corona pandemic is impacting consumers’ purchase decisions from April onwards
Health concerns in the US subsiding, financial concerns still linger As economies across the world have started to open up, collective net anxiety and
Americans increased impulse spending by 18 percent during the COVID-19 pandemic
Slickdeals commissioned a new survey of 2,000 Americans and found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the
¾ of UK consumers say current online experience from brands will change future spending
Personalization is a key factor UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activ
Considering social influences across the customer journey
Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new p
Effects of recommender systems in e-commerce vary by product attributes and review ratings
Recommender systems are used in e-commerce to guide consumers with messages like “People who purchased this item also purchased …” P
COVID-19 has not reduced consumers’ demands for sustainable solutions
3/4 of consumers believe retailers could be doing more to push toward environmental decisions Earth Day, the foundation of the modern environmental mo
Likelihood of e-book purchases increase 31% by combining previews and reviews
New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is signifi
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