Do customer loyalty programs really help sellers make money?
New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
Tag Archives: marketing
GlobalData: High inflation, increasing unemployment threaten retail spending in India
India recorded a 11-year high wholesale price index (WPI) in April 2021 due to the rise in prices of oil, manufactured goods, minerals, and food produ
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
Digital coupons take number one spot for first time
Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
“Fashion on Wheels”
India’s premium fashion rental brand, Stage 3, amps up the retail game with this innovative idea of a mobile van showcasing its merchandises.
Listen to the heartbeat: Music in the store
The best playlist for the store Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of
Omnichannel: future “big picture“ experts
Interview with Professor Stephan Erlenkämper of the Technical University of Cologne (Rheinische Fachhochschule Köln, RFH Köln) The future of retail
EXHIBITOR Magazine Announces EuroShop Awards Winners
The US trade press magazine EXHIBITOR is proud to announce the following winners and honorable mentions in its EuroShop Awards, the first stand-desi
Advertising on point
Advertising space & advertising media at the EuroShop 2020 People are confronted with numerous advertising messages in everyday life – a sti