You get what you give: Appreciation and fairness as the key to customer loyalty
How do retailers achieve more customer loyalty for their company? by Julia Pott (exclusively for EuroShop.mag) Sweet and enticing as honey – that wa
Tag Archives: marketing
The road to recovery: Global Recovery Insights 2021 report
UFI and Explori released the third part of the Global Recovery Insights 2021 report, conducted by live events researcher Explori, in partnership with
Flexible omnichannel purchase experiences are essential for growth
Brand relevance increases Consumer behavior drastically changed during the course of the pandemic, and many of these behavioral changes will last well
Flipkart launches Shopsy, a digital platform focused on boosting local entrepreneurship
Flipkart, India’s homegrown e-commerce marketplace, announced the launch of Shopsy, an app that will enable Indians to start their online businesses
Proud, colorful, diverse: Pride Month in retail
Retailers and brands show their support for the LGBTQ community and its initiatives in a myriad of ways by Julia Pott (exclusively for EuroShop.mag) D
Do customer loyalty programs really help sellers make money?
New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
GlobalData: High inflation, increasing unemployment threaten retail spending in India
India recorded a 11-year high wholesale price index (WPI) in April 2021 due to the rise in prices of oil, manufactured goods, minerals, and food produ
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
Digital coupons take number one spot for first time
Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F