Hybrid showroom: the best of both worlds?
The new showroom concept of s. oliver combines digital and live elements for customers and its partners by Katja Laska (exclusively for EuroShop.mag)
Tag Archives: omnichannel
Linking supermarkets, restaurants, and customers’ kitchens: retailers provide gastronomic experiences
How food and shopping elevate the retail experience by Julia Pott (exclusively for EuroShop.mag) Food is a central part of our lives, which is lucky f
Fostering Creative Minds by Combining Social Responsibility and Practical Experience
How service-learning projects prepare students for the job market and help strengthen retailers in inner cities post-pandemic by Elisa Wendorf (exclus
Flexible omnichannel purchase experiences are essential for growth
Brand relevance increases Consumer behavior drastically changed during the course of the pandemic, and many of these behavioral changes will last well
Creating a uniform customer journey in an omnichannel world
How BabyOne achieves a customer-centric omnichannel transformation by Julia Pott (exclusively for EuroShop.mag) Customers don’t think in “offlineâ
Innovative retailers find new uses for RFID to boost their bottom line
A research report released today has revealed the innovative new ways retailers are using RFID technology in-store to improve profitability. Authored
Online? Offline? Omnichannel!
Best practices of successful cross-channel customer experience in Europe by Katja Laska (exclusively for EuroShop.mag) Customers want to be met where
Teleshopping is So Yesterday. Say Hello to Live Streaming!
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
An interactive luxury fashion experience that blends online and offline
Burberry debuts Social Retail Store in Shenzhen, China by Julia Pott (exclusively for EuroShop.mag) Last year, iconic British luxury brand Burberry la