NewsRetail Technology New Study Reveals How Gen Z Consumers Are Shopping in the Metaverse Some 70% of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shoppin
NewsRetail Marketing Firework and HEINZ partner to launch shoppable livestream Halloween event Firework, a video platform built to bring shoppable livestream to any website, has partnered with HEINZ® to deliver a first-of-its-kind livestream ex
NewsRetail Marketing Social commerce sees increasing hiring activity A rise in online shopping throughout the pandemic led to an increase in hires in both the e-commerce and social commerce spaces, according to GlobalDa
NewsRetail Marketing Why companies invest in local social media influencers Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
InterviewRetail Marketing Social Media Platform Conquers Social Commerce: Douyin Chinese version of TikTok transforms into e-commerce platform by Katja Laska (exclusively for EuroShop.mag) China is the world’s biggest e-comme
NewsRetail Technology U.S. millennials want to do business on chat and businesses need to catch up More than 8 in 10 millennials want to make purchases on chat Clickatell released its second “Chat Commerce Trends Report” and, according t
Retail MarketingWhat´s new in Retail Proud, colorful, diverse: Pride Month in retail Retailers and brands show their support for the LGBTQ community and its initiatives in a myriad of ways by Julia Pott (exclusively for EuroShop.mag) D
Retail MarketingShopping Today Online? Offline? Omnichannel! Best practices of successful cross-channel customer experience in Europe by Katja Laska (exclusively for EuroShop.mag) Customers want to be met where
Retail MarketingShopping Today Teleshopping is So Yesterday. Say Hello to Live Streaming! How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Chapter ChinaGallery An interactive luxury fashion experience that blends online and offline Burberry debuts Social Retail Store in Shenzhen, China by Julia Pott (exclusively for EuroShop.mag) Last year, iconic British luxury brand Burberry la