User-generated content on social media channels
User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
Tag Archives: social media
Job Maker 4.0: E-Commerce
Retail training and continuing education programs are booming Digitization in retail and e-commerce growth present fresh challenges for retail employe
Improved reputation score leading to higher sales growth
Reputation.com released its 2019 Retail Reputation Report. An in-depth analysis of online reputation for 100 leading retailers, the Report reveals whi
Social media influencing near-record Halloween spending
U.S. consumers are looking to social media for Halloween costume and decoration ideas as spending is expected to reach a near-record amount this year,
Crisis management in retail: Making a mountain out of a molehill – what now?
How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatisfactory customer service – all this is quick
Half of U.S. consumers now buying disruptor brands
IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha
Social commerce 2.0: artificial intelligence detects purchase intention
Choosy analyzes fashion trends on Instagram – and redesigns them The fashion world moves at lightning speed – and more than ever thanks to the ris
The direct line to the customer
Customer loyalty in social networks Nowadays, retail needs to be active on all channels – this is nothing new. Customers also want to be able to pur
IGD predicts five trends set to shape retail in 2019
Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the IGD’s top predictions for 2019’s global reta
Consumers expect brands to help fix problems plaguing social media
Report uncovers new concern about longstanding marketing practices A 2018 Edelman Trust Barometer Special Report reveals that brands are now receiving
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