New Study Reveals How Gen Z Consumers Are Shopping in the Metaverse
Some 70% of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shoppin
Tag Archives: social media
Firework and HEINZ partner to launch shoppable livestream Halloween event
Firework, a video platform built to bring shoppable livestream to any website, has partnered with HEINZ® to deliver a first-of-its-kind livestream ex
Social commerce sees increasing hiring activity
A rise in online shopping throughout the pandemic led to an increase in hires in both the e-commerce and social commerce spaces, according to GlobalDa
Why companies invest in local social media influencers
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
Social Media Platform Conquers Social Commerce: Douyin
Chinese version of TikTok transforms into e-commerce platform by Katja Laska (exclusively for EuroShop.mag) China is the world’s biggest e-comme
U.S. millennials want to do business on chat and businesses need to catch up
More than 8 in 10 millennials want to make purchases on chat Clickatell released its second “Chat Commerce Trends Report” and, according t
Proud, colorful, diverse: Pride Month in retail
Retailers and brands show their support for the LGBTQ community and its initiatives in a myriad of ways by Julia Pott (exclusively for EuroShop.mag) D
Online? Offline? Omnichannel!
Best practices of successful cross-channel customer experience in Europe by Katja Laska (exclusively for EuroShop.mag) Customers want to be met where
Teleshopping is So Yesterday. Say Hello to Live Streaming!
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
An interactive luxury fashion experience that blends online and offline
Burberry debuts Social Retail Store in Shenzhen, China by Julia Pott (exclusively for EuroShop.mag) Last year, iconic British luxury brand Burberry la