LED: optical illusion at the ‘The Fashion Gallery’ concept in Vienna International Airport
15. April 2020 | News, Retail Marketing, Retail News

Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs area. To make this exceptional and magical, the customer wanted a special design covering an entire wall.

TMM Trison had to make a thorough study of the surface to develop because of the complexity of its particular shape. The French and Spanish teams of the Group installed the largest LED wall in Europe at the entrance to The Fashion Gallery. TMM Trison studio is also able to accompany Lagardère Travel Retail and brands in adapting their content to this specific wall.

The famous Donnerbrunnen

The video production was created and directed by our partner 3D Mapping Factory. The concept was to trigger an optical illusion by extending the existing boutique seamlessly onto the LED screen wall. Then magic occurs: Donnerbrunnen fountain appears and spills water on the travelers, and the audience embarks on a dazzling journey over Vienna’s iconic landmarks. This 105 m² immersive installation takes the passenger experience to a whole new level.

Facts about the LED wall

Hardware: BrightSign
Display Technology: Absen LED, Pitch 4
Installer: Trison and TMM Trison teams
Content : 3D Mapping Factory
Client/End User: Vienna International Airport

You find the Video here.

 

Source: BrightSign LLC

Tags: LED, digital marketing, digital signage
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