Retail Marketing
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Dimension: Retail Marketing

Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage.

Retail Marketing

Urban planning challenges: managing change in times of crisis

Designing attractive city centers is a future task for everyone By Julia Pott (exclusively for EuroShop.mag) The rise of digitization and online retai

Retail Marketing

Enabling cost reductions to attract today’s frugal consumer

Most consumers are concerned about their financial situation and are cutting back on non-essential expenses 61% of consumers are concerned about their