Retail Marketing
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Dimension: Retail Marketing

Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage.

FMI offers workplace violence prevention and preparedness training

News

FMI offers workplace violence prevention and preparedness training

“Retail locations are especially vulnerable to malicious actors, and current societal stressors have heightened the risk of violence” FMI – the

Sweet and enticing: honey for your customer loyalty

Retail Marketing

Sweet and enticing: honey for your customer loyalty

How do I tie customers to my brand with loyalty programs? Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty

Fostering Creative Minds by Combining Social Responsibility and Practical Experience

Young Professionals

Fostering Creative Minds by Combining Social Responsibility and Practical Experience

Enjoyment or playing safe: Do I buy or not?

Retail Marketing

Enjoyment or playing safe: Do I buy or not?

Social Media Platform Conquers Social Commerce: Douyin

Retail Marketing

Social Media Platform Conquers Social Commerce: Douyin

Proud, colorful, diverse: Pride Month in retail

Retail Marketing

Proud, colorful, diverse: Pride Month in retail

Do customer loyalty programs really help sellers make money?

Retail Marketing

Do customer loyalty programs really help sellers make money?

Online? Offline? Omnichannel!

Retail Marketing

Online? Offline? Omnichannel!

GlobalData: High inflation, increasing unemployment threaten retail spending in India

News

GlobalData: High inflation, increasing unemployment threaten retail spending in India

First brexit, then coronavirus: negative trend shapes global business outlook

Retail Marketing

First brexit, then coronavirus: negative trend shapes global business outlook

Discover our Dimensions

Expo & Event Marketing

Integrated brand experience. Holistically designed brand experiences. Innovative, trend-setting formats. Tradeshows and events transitioning to the age of digitalization and festivalization.

Food Service Equipment

Catering. The megatrend in retail. The customer becomes a guest – in shopping centers, supermarkets, gas stations. It’s all about new shopping experiences and lasting customer loyalty.

When it comes to experience and staging, fascination and atmosphere, all paths lead to light. Its diverse technical applications, from Smart Lighting to IoT, combined with ecological aspects such as sustainability and efficiency.

Refrigeration & Energy Management

Digital transformation and facility automation, IoT and AI, efficiency and attractive presentation - they all complement each other to enable the climate-neutral Smart Store.

Retail Marketing

Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage.

Retail Technology

Augmented Reality, Virtual Reality, Atificial Intelligence, Internet of Things, Smart Store, customer engagement, mobile payment, cloud-based services: hot topics within Retail Technology

Shop Fitting & Store Design

What does a shop or store have to be today? Place of adventure? Feelgood location? Third place? Pop-up marketplace? What does it have to look like, how should it feel?

Visual Merchandising

Set the stage. Fascinate. As an analog experience space and as a digital platform. As a walk-in narrative and as augmented reality. As a pop-up store, as an online shop.