19. December 2018 | Interview, Shop Fitting & Store Design, Shopping Today

“City in Vogue: Classy and Super-trendy at the same Time”

Happy Shopping in Stockholm, © Messe Düsseldorf

Michèle Faber – Swedish Representative of Messe Düsseldorf
© Messe Düsseldorf

We asked our colleague Michèle Faber, Senior Project Manager in Stockholm (Swedish Representative of Messe Düsseldorf), to tell us about her personal shopping habits:

“If I happen to have a day off in the middle of the week, I like to go on a shopping spree. It is less busy, and one can truly enjoy oneself. Although Stockholm offers several shopping malls, I prefer the small shops or the beautiful old warehouse NK, Nordiska Kompaniet. NK was founded in 1902 and in the beginning it also had branch stores in St. Petersburg, Moscow, and Buenos Aires. A beautiful architectural example of its time, the warehouse offers everything one can dream of.

Lifestyle at “Svenskt Tenn”

One of my favourite stores is “Svenskt Tenn”. It was founded in 1924 by art teacher Estrid Ericson. At that time, it was a furniture store/atelier, including a tea salon.  A designer with a strong connection to Svenskt Tenn is Josef Frank.
This store is also very popular with visitors from abroad.  Svenskt Tenn is a true classic. Nevertheless, the concept is super modern. Here you find a collection of art, handicrafts, and furniture: a lifestyle store.

Store, concept house, retail destination – “The Lobby”

Industry insiders consider Stockholm as very trend-conscious. New shopping concepts – although nowadays concept stores are not being discussed much anymore – provide flexible solutions that integrate pop-up options and offer virtual and flexible amenities that can be changed and modified quickly. “The Lobby” is an example for a store like that: a top modern place offering all kinds of up-to-date retail solutions one can dream of. This includes technology, lighting, and store furnishings, e.g.

I personally use online shopping mostly for the purchase of household goods, electronics, and IT. It’s perfect for these kinds of things. Other than that, I like to touch and try on the items in person. Therefore I primarily buy clothes, shoes, care products, and food at retail stores.”

Author: Michèle Faber, Messe Düsseldorf

Tags: customer behavior, shopping, shopping experience

Related Articles