New commitment with Kum & Go for healthier convenience retailing
16. October 2019 | Food Service Equipment, News, What´s new in Retail

Partnership for a Healthier America and NACS: expand healthier options in 400 stores throughout Midwest

Partnership for a Healthier America (PHA), a nonprofit that helps leverage the power of corporate America to improve the food supply, and the National Association of Convenience Stores(NACS), which represents the nation’s 153,000-plus convenience stores, announced that NACS member Kum & Go is committing to offer healthier foods at healthier prices throughout its 400 locations. PHA has now helped to expand healthier options in more than 2,500 convenience store locations nationwide.

Kum & Go is a family-owned, Iowa-based convenience store chain operating throughout the Midwest. Kum & Go’s three-year commitment with PHA will result in healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages, and prepared items in its fresh food program. Kum & Go will also be offering special price promotions on healthier items and will include healthier options in its “&Rewards” customer loyalty program.

Kum & Go has also committed to increasing the number of locations that participate in their food rescue program, which donates food and beverages to local food banks, and providing discounts on their healthier offerings to employees.

“One in two Americans visits a convenience store every day. The convenience store industry has recognized the important role they must play in providing healthy, nutritious options for customers,” said Nancy Roman, President and CEO of PHA.

Source: NACS

Tags: convenience store, customer satisfaction, food retailing industry, sustainability

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