Why companies invest in local social media influencers
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
Tag Archives: advertising
Teleshopping is So Yesterday. Say Hello to Live Streaming!
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Brands need to evolve marketing strategies in wake of COVID-19
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
What is the optimal time for e-commerce retargeting ads?
Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
Social commerce opportunities on TikTok for merchants
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Busi
Advertising on point
Advertising space & advertising media at the EuroShop 2020 People are confronted with numerous advertising messages in everyday life – a sti
DJ, play me a song while I shop!
Can music increase sales volume? Retail store music playlists generated in real-time make it possible How do you select the right music and ad spots f
Social networking for neighbors
Nebenan.de is a social media platform where both neighbors and local businesses can network “Mrs. Müller, may I borrow some flour from you?R
Expectations for tech-driven, two-way customer relationships
Alliance Data’s card services business in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next
Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher ove
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