Advertising on point
Advertising space & advertising media at the EuroShop 2020 People are confronted with numerous advertising messages in everyday life – a sti
Tag Archives: advertising
DJ, play me a song while I shop!
Can music increase sales volume? Retail store music playlists generated in real-time make it possible How do you select the right music and ad spots f
Social networking for neighbors
Nebenan.de is a social media platform where both neighbors and local businesses can network “Mrs. Müller, may I borrow some flour from you?R
Expectations for tech-driven, two-way customer relationships
Alliance Data’s card services business in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next
Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher ove
Mobile tracking link shoppers’ physical movements, buying choices
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information ab
Digital ad spend hits record-breaking 49.5 billion dollars in first half of 2018
U.S. digital advertising revenues for the first six months of 2018 soared to 49.5 billion dollars — the most advertisers have ever spent on digital
If consumers must see advertising, it better be personalized
Sixty-four percent of consumers are comfortable with some form of data collection for a more relevant ad experience, according to Clinch. Consumers ex
Implementing the GDPR? How to do this in your sleep
Helpful and funny tidbits about the European General Data Protection Regulation GDPR What do an English radio presenter and the Terminator have in com
US retailers account for 1 in 5 digital ad dollars
The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7
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