Contextual targeting: Content counts after all!
How online advertising reaches engaged people who are genuinely interested Interview: Julia Pott (exclusively for EuroShop.mag) Placing an advertising
How online advertising reaches engaged people who are genuinely interested Interview: Julia Pott (exclusively for EuroShop.mag) Placing an advertising
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
How can retailers take advantage of the latest social commerce trend? by Katja Laska (exclusively for EuroShop.mag) It all started with “indirec
Nielsen released its ‘Annual Marketing Report: The Era of Adaptation’. The report delves into how marketers are revamping their strategies after f
Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Busi
Advertising space & advertising media at the EuroShop 2020 People are confronted with numerous advertising messages in everyday life – a sti
Can music increase sales volume? Retail store music playlists generated in real-time make it possible How do you select the right music and ad spots f
Nebenan.de is a social media platform where both neighbors and local businesses can network “Mrs. Müller, may I borrow some flour from you?R
Alliance Data’s card services business in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next
