22. March 2019 | 3 Questions to…, Interview, Retail Marketing, Video

Information and orientation systems exist but are often not sufficiently linked with each other and with other service offerings.

Professor Philipp Teufel is Professor of Communication Design with a focus on Exhibition Design and Media Specific Visualization at Peter Behrens School of Arts / the University of Applied Sciences Düsseldorf, Germany.

Experteninterviews zum Thema Stadtmarketing, Prof. Rainer Zimmermann, Prof. Teufel

A look behind the scenes: Video shoot in the “Rheinturm” (Rhine Tower) Düsseldorf

With EuroShop.mag he talks about the importance of a visual identity for successful city marketing, what role AV/AR applications can play in this context and what stage of development German cities are at in an international comparison.

Tags: augmented reality, city marketing, customer service

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