Information and orientation systems exist but are often not sufficiently linked with each other and with other service offerings.

Professor Philipp Teufel is Professor of Communication Design with a focus on Exhibition Design and Media Specific Visualization at Peter Behrens School of Arts / the University of Applied Sciences Düsseldorf, Germany.

A look behind the scenes: Video shoot in the “Rheinturm” (Rhine Tower) Düsseldorf

With EuroShop.mag he talks about the importance of a visual identity for successful city marketing, what role AV/AR applications can play in this context and what stage of development German cities are at in an international comparison.