13. May 2019 | Chapter China, Gallery, Shop Fitting & Store Design, Video

Nike Shanghai is the first Nike House of Innovation

Before Nike opened the Concept Store in New York City, it launched Shanghai 001 – the first House of Innovation. The EuroShop-Team was in Shanghai for C-star 2019 and visited the store.

Shanghai 001 offers a peek behind the curtain of Nike’s biggest innovation moments, matched with personalized and digitally-connected shopping journeys. The consumer-focused experience with four levels and 41,150 square feet is located in the world-famous Nanjing East Road shopping district.

Information from Nike News
Photos: © Messe Düsseldorf

Tags: China, brick-and-mortar retail, store design
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