The new showroom concept of s. oliver combines digital and live elements for customers and its partners
by Katja Laska (exclusively for EuroShop.mag)
Some say shopping online is easy and convenient – just a few digital clicks and your purchase is complete. Others love to come to a physical store because they crave the tactile experience of shopping. They want to inspect, touch, and feel the products before they buy them.
Daniel Schmidt understands both sides. The Director Sales at s. Oliver Group and his team recently implemented the fashion company’s first hybrid showroom. It merges the best of the in-store shopping experience with the digital customer journey. The model has major benefits – not just for the customer.
He uses pictures to tell us the story.