MediaMarktSaturn opens first “Tech Village” in Berlin
From Katja Laska (exclusively for EuroShop.mag)
Milan, Rotterdam, and Rome are now joined by Berlin: “Tech Village Berlin”, the retailer’s first so-called “Lighthouse” market, recently opened its doors on the iconic Alexanderplatz. The new location of the consumer electronics company features an innovative store concept. Let’s take a closer look.
We are all shopping more online versus in physical stores. As customers enter the new MediaMarktSaturn store format, it’s obvious the digital realm is a top priority. Yet the core idea is not to replace the brick-and-mortar stores, but to make them stronger.
“Our customers embrace the concept, making it an economic success. We will open two similar retail locations in Madrid and Vienna this year, and more are planned for the coming years,” explains Wildberger. The retailer has plans for new worlds of experience in Madrid and Vienna.